Gross Auto Group

WE'LL BUY YOUR VEHICLE FOR CA$H! NO PURCHASE NECESSARY!

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Welcome to Gross Auto Group

The Gross Automotive Group has been serving Central Wisconsin's automotive needs since 1956. Our goal at Gross Automotive is to always give our customers great pricing, award-winning service, and a relaxed buying atmosphere. There are no gimmicks or games here. Just straight forward pricing. As we are known for being the "HOME OF THE NO HASSLE PRICE". We have received multiple awards from our manufacturers for sales performance and customer satisfaction. We want you to enjoy and feel good about your service, body shop, or sales process that you become a customer for life. Our company was founded on the basis of trust, good service, and great prices. The business has continued to grow using that same formula of success today as we did in 1956. Come find out why so many people are buying their next vehicle from one of the six Gross Auto dealerships.

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About Gross Auto Group

Gross Auto Group is proud to serve customers in the Neillsville, Marshfield, Spencer, Black River Falls, Eau Claire, Wisconsin Rapids, and Greenwood, Wisconsin, areas. As a family-owned and operated dealership founded in 1956 by Cliff and Alice Gross, you're sure to feel like family from the moment you walk through our doors.

Why Choose Gross Auto Group?

Gross Auto Group is a Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Jeep, and Ram dealership that prides itself on offering the best possible customer service. From the moment you walk through our doors until you drive off the lot in your dream car, our trained sales staff is here to help you every step of the way. We have proudly built our business on trust and a commitment to customer satisfaction. This has enabled us to develop incredible relationships with customers who come back time and time again when they need a new vehicle.

At Gross Auto Group, you'll notice immediately that we aren't in the car business — we're in the people business. Our dedication to ensuring each customer's expectations are not only met but exceeded has allowed us to be consistently ranked as one of the top auto groups in customer satisfaction and sales leaders in Central Wisconsin. We also strive to help our community in any way we can, and we do so by supporting over 250 local charities and organizations.

Unmatched New Vehicle & Preowned Used Vehicle Inventory

As your Local Car Dealerships, We are proud to carry a diverse and immense inventory of new and used Chevrolets, Buicks, GMCs, Fords, Chryslers, Dodges, Jeeps, and Rams. Other makes we carry include BMW, Cadillac, Honda, Hyundai, Toyota, Lincoln, Kia, and many more. Our highest volume models include the Chevrolet Silverado's, Ford F-150's and Ford F-250"s, Ram 1500's, the Jeep Grand Cherokees, the Dodge Durangos, and the Jeep Wranglers.

Whether you're looking for a brand-new vehicle to drive off our lot or want to invest in a pre-owned car, we're sure to have what you're looking for. To make it easier than ever to find the automobile of your dreams, you can also look through our up-to-date inventory on our website from the comfort of your home. You can even filter the results to find out whether we have the specific car you want in stock. If we don't, we can work with you to make sure you get that vehicle, with our free Car Finder Service.

Unparalleled Automotive Service & Repair Center

Gross Auto Group doesn't stop at simply offering an excellent selection of new and used vehicles. We also provide a state-of-the-art service center for all of your car service needs, so we'll make sure that your car stays in tip-top shape for years to come. We even offer several service specials you can enjoy, such as tire price-match guarantees and mail-in rebates on battery, brake pad, and brake rotor replacements.

Plus, our car-repair experts are certified to know exactly which parts your vehicle needs. A few of the many services we offer at our auto service center include:

  • Multi-point inspections
  • Tire replacements
  • Oil changes
  • Battery replacements
  • Brake services
  • Tire rotation
  • Cabin filter replacements
  • Air filter replacements
  • Alignments
  • Accessories installations

Whatever your vehicle needs, our service center is sure to have it.

We look forward to meeting you and serving you in person at Gross Auto Group and one of our convenient Gross Dealership locations in Central Wisconsin. Give us a call or use our step by step directions for driving instructions to our Central Wisconsin locations from Neillsville, Marshfield, Black River Falls, Eau Claire, Chippewa Falls, Wausau, La Crosse, Tomah, Altoona, Greenwood, Loyal, Osseo, Hatfield, Sparta, West Salem, Wisconsin Rapids, Whitehall, Nekoosa, Stevens Point, Augusta, Spencer, Superior, Green Bay, Dubuque, Iowa, Duluth and Minneapolis/St Paul, Minnesota.

Visit us at Gross Motors Auto Group, 404 E. Division Street, Neillsville, WI 54456, Gross Chrysler Dodge Jeep Ram of Neillsville, 404 E. Division Street, Neillsville, WI 54456, Gross Buick of Marshfield, 1620 N. Central Avenue, Marshfield, WI 54449, Gross Ford, 102 W. Clark St, Spencer, WI. 54479 and Gross Chevrolet Buick GMC & Gross Chrysler Dodge Jeep Ram of Black River Falls, 1011 Commerce Drive, Black River Falls, WI 54615 and join the thousands who already rely on us for their automotive needs.